A link in bio is a clickable URL in your social media profile that helps direct followers to the content you want them to visit. Platforms like Instagram and TikTok limit clickable links in posts, but ...

Link building is often 40% of an SEO budget – sometimes more in competitive industries. But here’s the problem: most companies aren’t calculating ROI before building links. That’s a fast way to burn ...

A link builder needs to look outside of the industry for inspiration to design a link building strategy. If you want to design a link building initiative that is goal-focused and adheres to the Google ...

Backlinks are still essential in SEO today, but there’s a stronger focus on their quality and strategic placement. The approach to acquiring links now mixes traditional methods with new strategies, ...

Backlinks are a part of SEO as a way to build trust and authority for your domain, but they’re not as important as link builders claim. You can rank a website without backlinks. The trick is focusing ...

Link-building is a vital part of search engine optimization (SEO). However, for many business professionals, it’s also the most challenging part of SEO. That’s mainly because the majority of ...

The Links Guy is a link-building agency founded by Amit Raj with a mission to bring ethics back into the SEO and link-building industry. The agency focuses on delivering link building ROI (return on ...

Intent drives clicks. Content that misses what the reader wants will miss traffic, no matter how optimized it looks. Broad isn’t better. Going after high-volume or trendy keywords can backfire if they ...