Leeron is a New York-based writer who specializes in covering technology for small and mid-sized businesses. Her work has been featured in publications including Bankrate, Quartz, the Village Voice, ...

Key Account Management (KAM) has evolved into a critical strategic function for organisations striving to maintain enduring, mutually beneficial relationships with their most significant clients.

So you have the title ‘key account manager’ and you are responsible for one or two ‘key accounts’. With the best of intentions, you seek to establish shared goals and plans where both parties ...

In the last few decades, with the spread of globalization, many companies expanded their businesses to operate globally at either the supply side or demand side—or both. Take the example of Jane, an ...

In part 1 of this article, we explored the varying definitions of key accounts in the context of key account management. As an aggregate view, the following definitions were proposed: If we find this ...

An account manager in a technology company is an important member of the sales and marketing team. Unlike sales representatives, whose primary role is to sell to customers, account managers are ...

In this week’s executive interview, Jagdish C Belwal, CIO at Tata Motors Limited, along with his colleagues Vinod Sahay, who heads sales and marketing for Medium & Heavy Trucks, and Anurag Dubey, who ...

Blum-Novotest recently opened its new Competence Center in Erlanger, Kentucky. Inside, the company plans to run a training and technology hub for the U.S. market — especially supporting the growth of ...

Funway Holidays has appointed Sam Orbell as key account manager for the Central Region. He previously worked at TUI and Travelopia and replaces Anna Hawkins. Head of sales Audrey Brooks-Wiggins said: ...

Vida Homeloans has announced the appointment of Amanda Meadows as its new key account manager. Meadows has over 20 years’ experience in the industry, she previously worked at Northern Rock, Virgin ...