Tripadvisor has been brand-building in the past year, both for its Viator and Tripadvisor brands. Can it do both? If there were any sizzle about Tripadvisor in recent years, it came from its ...

Tripadvisor has rebranded its ad platform from Media Manager, which launched in 2019, to Ad Express and has introduced new features and product enhancements. The changes to the self-service ...

Tripadvisor and Viator, or at least the creative department, have a sense of humor — and it is effective. Tripadvisor's national ad campaign touting its Viator tours and activities brand includes a ...

Tripadvisor, a travel guidance platform provider, today launched Tripadvisor AdExpress, rebranding and adding new features to its popular self-service tool, previously named Tripadvisor Media Manager.