Varsity Brands believes cheerleading is ready to graduate from college and step into the professional ranks. On Wednesday, its subsidiary Varsity Spirit unveiled the Pro Cheer League—a for-profit ...

Andalusia High varsity cheerleaders clinched another State Gameday title, while the junior varsity squad earned runner-up, ...

COLUMBIA, S.C. — The American cheerleading company behind the sport’s top uniforms, camps and competitions is vehemently denying accusations that the enterprise helped facilitate sexual abuse at gyms ...

SCHOOL LEADERS TO REINSTATE THE PROGRAM? WELL, MARISSA, IT TOOK A MONTH LONG INVESTIGATION FROM A THIRD PARTY. AND IN THAT TIME, VARSITY CHEERLEADERS HERE AT LONDONDERRY HIGH SCHOOL WERE SIDELINED ...

Greenwich High School's varsity cheerleading team is the 2025 Fairfield County Interscholastic Athletic Conference champions. The team earned the title over runner-up Danbury and third-place Stamford, ...

Two Plainview cheerleaders will spend their weekend in Hawaii participating in the 84th annual Pearl Harbor Memorial Parade in Honolulu.

Aug. 30—Chicago — Attorney General Kwame Raoul announced that Illinois has joined an $82.5 million proposed antitrust settlement with Varsity Brands (Varsity). As a result, Illinois consumers who paid ...

EXCLUSIVE: Brand management company Foundation Media Partners is leading development, packaging, and production on a new slate of projects for cheerleading and dance team company Varsity Spirit. Among ...

If you were looking for peace and quiet, you couldn’t find it anywhere near Petrides High School Saturday morning. The 2023 Catholic Youth Organization varsity cheerleading season took its final bow ...

Underwood Law says the May 5, 2025, deadline is fast approaching to file claims in Jones v. Varsity Brands, LLC, a lawsuit that alleged antitrust violations by cheerleading giant Varsity Brands.