Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. In the early days of the pandemic, the consumer-packaged goods (CPG ...
Over recent years, consumer behavior has been an evolving journey; and there is yet another twist in the road, shaped by economic pressures and shifting priorities. Entering 2022, global conflict ...
During the WWD Beauty CEO Summit last week, one theme repeatedly emerged from several of the sessions: if brands want to better engage today’s consumer, it is essential to understand their needs and ...
Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.
In the third entry of his series on behavioural science can reframe the role of marketing, Ogilvy UK’s Dan Bennett explains ...
In an industry where consumer tastes seem to evolve at pace, understanding what people want before your competitors is a powerful advantage. That’s where AI is stepping in, spotting emerging trends on ...
Consulting company Ernst & Young (EY) has published its 13th Future Consumer Index (FCI) results, identifying changing consumer behaviours and spending patterns amid the cost of living and climate ...
The 2026 consumer outlook for fashion details AI's impact, evolving mindsets, authenticity, luxury's shift to experiences, and sustainability as key drivers.
Footfall in retail stores fell by 3.3% in April 2018, compared with the same period in 2017, according to figures from the British Retail Consortium (BRC). The same period last year saw footfall on ...
Predicting consumer behavior is a core responsibility for most marketers. Market research can help reveal consumer intentions, but penetrating the veil that protects actual consumer motivations from ...
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