Consumer intelligence is a mix of a variety of inputs, blending hard metrics like how often a customer shops and what they purchase with the all-important ‘why’ of the purchase. The sweet spots in ...

Brand leaders have to focus on strategic decision-making and improving customer experience, especially as the world is going through phenomenal technological advancements. At the core of this ...

The artificial intelligence-powered and big-data-focused consumer insights platform ZappiStore Ltd. today said it has closed on a bumper $170 million round of funding led by Sumeru Equity Partners and ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In a world where consumer trust and brand relevance can vanish instantly, brands that fail ...