Dynamic Thumbnails, video A/B testing, and other new YouTube features will help YouTubers in the content creation process.

Select creators will get access to the tool "soon."

Many of these tools hinge on using generative AI to try out a variety of different tactics on a video to find what works best.

Shorts creators who rely on lightly edited clips could see less reach as YouTube changes its recommendations to put more weight on original content.

Platforms like YouTube and TikTok are navigating the fine line between embracing AI and low-quality, machine-generated content.

Since 2015, YouTube Music’s Foundry program has had one clear mission: to support the diverse and innovative voices of the global independent music community. We're proud to have worked with more than 250 artists,